My name is Cally Gatehouse and I am a communication designer.
I started out working in the publishing industry but now I work across print and digital media but always with a focus on using graphics and interaction to establish a relationship with the audience.
The emergence of Graphic Design as a profession was tightly bound to the development of the technology, economy and culture of mass communication. As we shift away from this being the dominant communication paradigm towards a model of many-to-many media, the nature of graphic design is changing too.
Trying to understand these changes is central to my work as a designer and I hope that the work featured here reflects that.